pinkgodfather999
3h ago
BREWERIANA
1950's Schlitz Bar Clock
Key Facts & Value
Key Fact
Description
This Schlitz clock is a unique piece of breweriana, featuring the iconic Schlitz logo on a white tile, mounted on a faux wood backing. The clock itself has a round, gold-toned casing with a yellow face and black numerals. It appears to be a promotional item from the mid-20th century, designed to appeal to fans of the popular beer brand.
History
Joseph Schlitz Brewing Company, founded in Milwaukee, Wisconsin, was one of the largest beer producers in the United States during the late 19th and 20th centuries. Known for its high-quality lager, Schlitz became a household name through extensive advertising and promotional items like this clock, aiming to keep their brand visible in homes and establishments.
Facts
Promotional clocks were a common advertising tool for breweries, encouraging brand loyalty and visibility. This particular clock likely dates from the 1960s or 1970s, a period when such decorative and functional items were popular. It's a tangible piece of advertising history for collectors interested in mid-century breweriana.
Value Fact
Schlitz promotional items can vary widely in price depending on condition and rarity. This clock, given its age and branding, could fetch between $50-$150 at auction or from a collector, with well-preserved examples commanding higher values. Demand is driven by nostalgia and appreciation for vintage advertising.
Item Details
Official Details
Variation Details
Collectibles.com is operated by Collectbase Inc., a Delaware corporation. Collectible valuations, price estimates, and AI-assisted identifications are provided for informational and reference purposes only and do not constitute professional appraisals, financial advice, or guarantees of market value. Trademarks, card images, and intellectual property belonging to third-party rights holders are displayed solely for identification, valuation reference, and collection management purposes; Collectbase Inc. is not affiliated with, endorsed by, or sponsored by any such rights holders. User-generated content reflects the views of individual community members and not those of Collectbase Inc. This platform may earn affiliate commissions on qualifying purchases made through third-party links. The platform is provided "as is" without warranties of any kind, and Collectbase Inc. shall not be liable for any damages arising from use of this platform or reliance on its content. For full details governing your use of this platform and our privacy practices, see our Terms of Service and PrivacyPolicy.
© 2026 Collectbase Inc. All rights reserved.
This site and associated apps contain copyrighted material including card images, trademarks, and text belonging to The Pokémon Company International, Nintendo, GAME FREAK inc., Wizards of the Coast, Major League Baseball Properties, Inc., NBA Properties, Inc., NFL Properties LLC, NHL Enterprises, L.P., Topps, Panini America, Inc., Upper Deck, and all other respective rights holders. Such material is displayed solely for the purposes of identification, pricing reference, collection management, and to facilitate the buying, selling, and trading of physical collectibles by collectors. Collectbase Inc. is not affiliated with, endorsed by, or sponsored by any of the foregoing entities, and no challenge to their intellectual property rights or ownership is intended or implied.