10h ago
Key Fact
Description
This vintage oval belt buckle features the iconic Marlboro brand logo with a prominent longhorn steer head superimposed over a star. The front showcases embossed lettering that reads 'Marlboro,' exuding a classic Western aesthetic. The reverse side is marked 'Solid Brass' and bears the manufacturer's identification as 'Philip Morris Inc. 1979,' indicating its production year and material composition.
History
Manufactured by Philip Morris Inc. in 1979, this belt buckle aligns with the brand's long-standing association with Western imagery and the cowboy lifestyle, a marketing strategy that began in the mid-20th century. The company utilized such promotional items to reinforce its brand identity and appeal to its target demographic.
Facts
The longhorn motif is a strong symbol of the American West and often appears in designs related to cowboys, ranches, and rugged individualism. This buckle, produced during a peak era for collectible belt buckles, appeals to enthusiasts of both tobacco memorabilia and Western Americana. Its solid brass construction suggests durability and a quality feel.
Value Fact
This collectible belt buckle, dating from 1979 and featuring the popular Marlboro brand with a Western theme, could range from $20 to $50 depending on its condition and any specific rarity factors. Its appeal to collectors of vintage advertising and Western memorabilia drives demand.

Item Details
Official Details
Variation Details
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