1h ago
Key Fact
Description
This vintage postcard, identified as B-12, showcases an aerial view of Bradenton Beach, Florida, situated on the Gulf of Mexico. The image captures the vibrant coastal landscape with buildings lining the shore and a dense line of trees separating the developed area from the vast expanse of water. The postcard is printed using the Art-Colorotone technique, suggesting a mid-20th-century production. The reverse side credits M. E. Russell of Sarasota, Florida, as the issuer and mentions "Genuine Curteich-Chicago" along with patent information.
History
Bradenton Beach, Florida, has long been a popular destination, drawing visitors to its scenic shores. The mid-20th century was a boom time for American tourism, and postcards like this served as a primary means of sharing these vacation experiences. The Art-Colorotone printing process was a popular method for producing colorful postcards during this era, offering a more vibrant alternative to black and white images. M. E. Russell, based in Sarasota, was likely a local distributor or photographer contributing to the region's tourism promotion.
Facts
The text on the reverse highlights Bradenton Beach's prime location between the beautiful Anna Maria Key and the Gulf of Mexico, further emphasizing its appeal as a vacation spot. The description of it being a 'picture, sport and fun' location underscores its recreational significance. Such postcards are valuable historical artifacts, offering insights into the visual culture and promotional strategies of tourist destinations in the past. They are sought after by collectors interested in Florida history and vintage ephemera.
Value Fact
The market value for vintage Art-Colorotone postcards like this can vary widely based on condition, rarity, and subject matter. Postcards depicting popular Florida locations, especially those in good condition with clear images and minimal wear, tend to perform well. Comparable items from the same era and printer often range from $5 to $20, with rarer or more desirable views fetching higher prices. Demand is driven by collectors of Florida memorabilia, vintage travel ephemera, and those with a personal connection to the depicted location.

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