9h ago
Key Fact
Description
This is a rectangular gold-plated Lassale wristwatch with a clean, minimalist design. The champagne-colored dial features simple hour markers and Roman numeral XII at the top, complemented by a stick hour hand and minute hand. The word 'QUARTZ' is visible at the bottom, indicating its reliable quartz movement. The integrated gold-plated bracelet offers a classic and versatile look, suitable for both formal and casual occasions. It appears to be a well-preserved vintage piece from the Lassale brand, known for its elegant timepieces.
History
Lassale was a luxury watch brand established by Seiko in the late 1970s, positioned above the main Seiko line and below Credor. It aimed to compete with Swiss luxury watchmakers, emphasizing elegant design and high-quality craftsmanship. The brand featured various movements, including quartz and automatic, often with sophisticated complications. Lassale watches from this era reflect the prevailing aesthetics of the late 20th century, with an emphasis on slim profiles and precious metal finishes. The brand was eventually absorbed back into the Seiko umbrella.
Facts
The Lassale brand was Seiko's venture into the higher-end market, intended to showcase advanced watchmaking techniques and sophisticated styling. This particular model, with its quartz movement, highlights Seiko's dominance in reliable and accurate timekeeping technology during the quartz crisis. The rectangular case shape was a popular design choice in the 1980s and 1990s, often associated with a sleek and modern aesthetic. Such watches are appreciated by collectors for their understated elegance and the legacy of the Seiko group.
Value Fact
Gold-plated dress watches from brands like Lassale typically fall into the affordable to mid-range market segment. Their value is often influenced by the condition of the plating, the presence of the original box and papers, and the overall demand for vintage dress watches. While not considered high-end luxury, they offer a stylish and dependable option for everyday wear. Comparable Lassale quartz models in good condition often trade in the range of $100 to $300, depending on the specific design and market trends.

Item Details
Official Details
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