hanksdollars
2 days ago
WINES SPIRITS AND ALCOHOLIC BEVERAGES
Miller Genuine Draft Light Mirror Sign
Key Facts & Value
Key Fact
Description
A vintage illuminated sign featuring a prominent depiction of a Miller Genuine Draft Light beer bottle. The sign has a metallic backing with a blue border and blue text reading 'GENUINE DRAFT LIGHT' vertically along the right side. The bottle itself is rendered in detail, showing condensation droplets and the distinctive Miller branding.
History
Miller Brewing Company, founded in 1855, has a long history in American brewing. Miller Genuine Draft was introduced as a premium lager and has since been a significant part of the brand's portfolio. This sign likely dates from the late 20th century, a period when such illuminated signs were common promotional items in bars and retail stores.
Facts
The 'Genuine Draft' designation refers to Miller's process of cold filtering without pasteurization, aiming to preserve a crisp, fresh taste. This sign would have been an iconic piece of advertising, contributing to the brand's visibility and appeal during its peak popularity.
Value Fact
Vintage Miller signs, especially those in good condition and featuring popular brands like Genuine Draft Light, are sought after by collectors. Condition, size, and the presence of original lighting can influence value, with prices often ranging from $100 to $500 or more depending on rarity and demand.
Item Details
Official Details
Variation Details
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