hanksdollars
2 days ago
WINES SPIRITS AND ALCOHOLIC BEVERAGES
Molson Ice Brew Sign
Key Facts & Value
Key Fact
Description
A framed bar sign featuring the Molson Ice Brew logo. The sign has a dark background with prominent "MOLSON" lettering at the top and "ICE BREW" in a stylized font below. Bubbles and a green, abstract design suggest a refreshing beverage. The sign is encased in a simple black frame, suitable for display in a home bar or a collector's space.
History
Molson Brewery, founded in 1786, is one of Canada's oldest and largest brewers. Molson Ice was introduced in the early 1990s as a light, crisp lager. This promotional sign likely dates from the period of the product's popularity, reflecting marketing efforts to establish Molson Ice as a significant player in the Canadian beer market.
Facts
The "Ice" in Molson Ice refers to the brewing process where the beer is cold-filtered at temperatures below freezing, which is said to remove certain bitter compounds and create a smoother taste. This sign serves as a tangible piece of beer advertising history, showcasing branding strategies from the late 20th century.
Value Fact
Collectible bar signs like this can fetch prices ranging from $50 to $200 depending on condition, rarity, and collector demand. Signs from well-known Canadian brands such as Molson often appeal to both beer enthusiasts and memorabilia collectors.
Item Details
Official Details
Variation Details
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